AUG v3 vs other growth frameworks
AUG v3 didn't emerge in a vacuum. It builds on decades of SaaS-growth thinking — Sean Ellis's ICE, Dave McClure's AARRR, Brian Balfour's growth-model framework, the Reforge curriculum. Here's honest side-by-side comparison with the most cited frameworks.
AUG v3 vs AARRR (Pirate Metrics)
Dave McClure's 5-factor classic vs the 7-factor evolution. What AARRR misses (Engagement, Performance), where AUG goes deeper (math floor, dark-pattern rejection), and how they compose.
Read full comparison →AUG v3 vs ICE Priority Score
AUG diagnoses; ICE prioritizes. Why they're complementary, not competing. The recommended workflow: AUG to find the weakest factor → method deep-dive for candidate fixes → ICE to pick which fix to ship first.
Read full comparison →AUG v3 vs Growth Loops (Brian Balfour)
Balfour's Growth Loops models compounding mechanisms. AUG measures whether your loops are actually closing. Loops for strategy (quarterly); AUG for tactics (weekly).
Read full comparison →AUG v3 vs Sean Ellis PMF survey
The 40%-very-disappointed PMF check is a single-signal binary test. AUG v3 is a 7-factor diagnostic. Use PMF quarterly to validate user-attachment; use AUG weekly to find which factor to fix.
Read full comparison →Or just run the audit
See your AUG score in 60 seconds. The frameworks are theory; the audit is signal.