1. Acquisition
Are real people finding your product? Diagnoses SEO depth, GEO/LLM-citation readiness, referral channels, and top-of-funnel signal across the 12 fastest-compounding channels for solo founders.
Find the friction killing your SaaS growth.
GrowthFriction scores your SaaS across 7 factors — Acquisition, Activation, Engagement, Retention, Advocacy, Monetization, Performance — and pinpoints the single friction blocking your next $10k MRR. One score. One report. One thing to fix this week.
No signup. No credit card. 60-second self-serve diagnostic.
The 7 growth dimensions every SaaS founder should diagnose
Most founders optimize one dimension (usually acquisition) and ignore the others. The result: a leaky bucket no acquisition spend can fill. GrowthFriction scores all 7 in one pass and tells you which leak compounds the rest.
2. Activation
Do first-time visitors hit the “aha” moment within 10 seconds? Catches empty-state failures, signup-wall friction, blank dashboards, and the activation gaps that kill 50%+ of cold traffic before it ever returns.
3. Engagement
Are activated users actually using the product weekly? Diagnoses pages/session, core-loop completion rate, scroll depth, pogo-sticking back to search, and the 10 engagement metrics that predict 30-day retention.
4. Retention
Do users come back without being pulled by notifications? Catches D7/D30 cliffs, cohort decay curves, missing core-loop hooks, and the single most expensive metric in your funnel: lifetime-value-per-cohort.
5. Advocacy
Do users bring more users? Scores k-factor, share triggers, referral mechanics, embed loops, and unprompted word-of-mouth signal. The only acquisition channel that compounds without paid spend.
6. Monetization
Does the product earn? Diagnoses pricing-page conversion, trial-to-paid rate, upgrade triggers, churn-to-LTV ratio, and the math floor below which acquisition spend cannot recover.
7. Performance
Does the product feel fast? Real-user Core Web Vitals (LCP, INP, CLS, TTFB) measured under throttled-4G + mid-range-mobile conditions. Every 1 second of LCP costs 7% of conversion — performance is a growth multiplier, not a technical concern.
Why solo SaaS founders run this audit
60s
Audit time
Paste your URL, get a comprehensive 7-factor score in under a minute. No installation, no API setup, no account.
7-in-1
Dimensions diagnosed
Stop juggling Plausible + GA + Mixpanel + Lighthouse + ConvertKit dashboards. One report covers the full funnel from cold-stranger to paid-advocate.
Free
First audit free
Solo founders run on €0 budgets. Free audit covers the full score. Paid tier unlocks tracking, history, and the per-fix prioritization engine.
Built on the AUG v3 framework — battle-tested across 30+ fleet SaaS sites
The 7-factor score isn't a marketing gimmick. It's the same composite our team uses internally to rank task priority across our portfolio of 30+ live SaaS products. Multiplicative scoring: a zero in any factor near-zeros the whole. You cannot acquire your way out of a retention hole. You cannot retain your way out of a monetization hole. Every factor compounds.
AUG = 100 × Acq × Act × Eng × Ret × Adv × Mon × Perf ÷ 10⁷
Each factor scored 1-10. Geometric mean × 10 produces a 0-100 composite. The factor with the lowest score is your single biggest growth friction this quarter.
Find your one biggest growth friction in 60 seconds
Free. No signup. No card. Just the score and the one thing to fix this week.